title: 2012 London Olympics
description: The brief was to design the identity for the 2012 London Olympics. The official logo has created quite a controversy, not only in the design world but people in general. In my opinion, I think that the logo and its applications are brilliant! Kudos to Wolf Ollins. They needed to target a younger audience to get them to watch the olympics and they will accomplish it with their solution. I had the same target market as my goal but I also wanted to make it look simple. I got most of my inspiration from the London Underground maps and signs.