title: Quitplan
description: Quitplan is a comprehensive quit smoking program. The brief was to advertise in non-traditional media, so we used cigarretes. We used the medium as a way to deliver our message. If you continue to smoke, your life will quickly end like a burning cigarette.

art director: Kelsey Ciatti-Miller copywriter: Megan Steidl graphic designer: Clara Kohn

This campaign evolved into interactive. A banner ad was created to drive users to the microsite. As you mouse-over the banner ad, a lighter will appear that you can control to burn the cigarette. As soon as the microsite is posted.

 

 

The microsite will have important links to the oficial Quitplan site programs. It will also have the option for you to customize messages on the burning cigarette. You can then send it to your loved ones as an e-card.