title: Smirnoff Source
description: Microsite to launch Smirnoff’s new product, “Smirnoff Source”, which is a premium malt beverage that combines pure spring water with vodka. Tha packaging is deceiving because it looks like bottled water. The strategy is “things aren’t always the way they seem” like “Smirnoff Source” that looks like bottled water but it’s not. We also took into account the effects that alcohol produce like honesty.

art director: Paula Sande art director: Natalia Gonzalez graphic designer: Clara Kohn