https://www.clarakohn.com/uxui daily 1.0 2018-08-15 https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691dd2352f53ab4a581311/1533615621111/furrybuddy_comps.png UX/UI One question at a time, reduces cognitive load. Also Photography that wins over hearts. They can be compared to photos that marketing savvy shops use. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691e248a922d4579d919e7/1533615658920/Profile.png UX/UI User can see their profile if they click on their photo. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691c50758d46cbe675a406/1533615189068/Furry+Buddy+Matches+Text.png UX/UI Once the user clicks on the name of the pet or the match % the entire section would expand with important info about the pet. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691e3888251b17e77a4ce0/1533615679329/Favorites.png UX/UI List of favorites is ordered by match % to help the user prioritize their matches. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b67e4b2352f53d381620f99/1533535470672/Furry_Buddy.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/5b690ccc352f53ab4a55a4ca/5b690ccdaa4a99da3bd30c2c/1533611274920/Screen+Shot+2018-07-04+at+1.24.32+AM.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/5b690ccc352f53ab4a55a4ca/5b690ccd2b6a28624c098a54/1533611255487/Screen+Shot+2018-07-04+at+1.24.12+AM.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b67e5261ae6cf3410306b08/1533535596715/Furry_Buddy_Framework.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691c4488251b17e77a0361/1533615177164/Furry+Buddy+Matches.png UX/UI User can see the benefit of the effort of doing the quiz: % ratings of pets that match their lifestyle. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b690e6b8a922d4579d6e4ac/1533611679695/Furry_Buddy_Personas.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691c240e2e729ed66d184b/1533615145209/Quiz+1.png UX/UI User has control (can go back and next, also knows what stage of the quiz they are in. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b6917828a922d4579d82e96/1533613970944/Onboarding+1.png UX/UI User sees delightful animations to engage with the app and the outcome: a cute pet. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b69182b575d1f99a611c221/1533614131879/Furry+Buddy+Matches+No+Quiz.png UX/UI User has control. If they skip the quiz they still get to see pets but they are not filtered or rated by % to their lifestyle. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b69055c6d2a73cbec32a075/1533609316582/furrybuddy_competitors.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b745f81b8a045311c66627e/1534353286570/Quiz+Final.png UX/UI With a calculating results animation, the user can expect that the system is working hard at providing him or her the best pets. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691cec03ce6404fb6e7a06/1533615344506/Share.png UX/UI User gets further education about how sharing can save a life and also reiterates why adopt is better than shop by breaking down myths. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b67e5a903ce6475402c2358/1533535690777/IMG_6804.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b67e5de2b6a286b624e4913/1533535719635/Furry_Buddy_Flow.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b745f522b6a2889ee8a2767/1534353239660/Onboarding+2.png UX/UI User has control, can skip the entire onboarding or move to the next screen and also knows how many screens exist. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b6917aa6d2a73cbec357aad/1533613999606/Onboarding+3.png UX/UI Call to action button at the end that goes to the main feature of the app: the personalized pet match quiz. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b691cdd1ae6cf304f4ffa2a/1533615333910/Adopt.png UX/UI User can select to fill in the application, or find out specifics by calling the shelter. They can also see the shelter’s website. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42c243758d46ed5f464afe/1533535187675/Launch.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42d4ab352f532eeacb416d/1533535187671/Matches.gif UX/UI For the Match Feature we replicated the interactions users are already familiar with from dating apps: swipe right and left, big photos, and the messaging feature. The only difference is that people are matched not just by looks but by wanting to attend the same concert. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42d4c8562fa71f00e608cc/1533535187673/BuyTickets.gif UX/UI For the Buy Ticket Feature we integrated a Ticketmaster API so users can purchase tickets separately, but still seat together. A very important component users continuously voiced as important throughout testing sessions. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b4287880e2e72bb80663bd8/1533535187646/UserJourneyMapping.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b428861562fa71f00db7e11/1533535187653/BandTogether_Iterations.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b6905b8575d1f99a60ee215/1533609430256/iPhone_AllScreens.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b631ecf6d2a73e7fbc8007b/1533535187651/skteches_bandtogether.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42be961ae6cf2d2000415c/1533535187661/UserTest3AB.gif UX/UI For user test 3 we moved up the truth curve because we gained confidence and insights from the feedback we received from previous tests. We did a A/B test to see what information users wanted to see in match profile screens. Option A showed a visual on what concerts they matched on and Option B showed a more typical dating profile of what they do and where they went to school. Six out of 7 users preferred option A. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b6367642b6a28b01c11daff/1533535187648/featureprioritization_bandtogether.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42d4288a922d4f1dd74d20/1533535187667/Onboarding_Animations.gif UX/UI For Onboarding we want to remind users of the value proposition of the app while delivering delightful interactions. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42d479f950b7059fab8856/1533535187669/Profile.png UX/UI For the Onboarding Wizard we focused on forms best practices: give the user more benefit for little effort, one big CTA button on each screen, give the user control by always giving them a way back and knowing where they are in the process. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b402fc2aa4a99b3f2e5d00d/1531027859511/UXFramework.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b40283403ce64ae5ec601e5/1531027859509/BandTogether_Menu.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b429bb10e2e72bb806902db/1533535187656/UserTest1.gif UX/UI For user test 1 we designed this wireframe prototype and went to test in a local community event. Overall the feedback was very positive and users said they would use the app. One comment that kept being brought up that we implemented for the next iteration was to move the main CTA buttons like continue to the right and back to the left. https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b4179ab03ce641f98eb4664/1531027859512/UX_Strategy.png UX/UI https://static1.squarespace.com/static/5b3a807cd274cb47f76f2c19/t/5b42998b8a922d4f1dcf2a21/1533535187659/UserTest2.gif UX/UI For user test 2 we went to two concert lines: Dua Lipa and Royal Blood. Two very different audiences, but both music lovers nonetheless. This testing session proved that the closer you get to test your target audience the more valuable the feedback becomes. 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